Making Print Pretty with Microsoft Word

Making Print Pretty with Microsoft Word Print on Demand makes publishing print books easy, but to look professional, formatting is key. Here are general tips for a polished layout using Microsoft Word. Check your Help menu for specifics on your version of Word. Start setting up as you write: = Use the indent setting rather than tabs or hitting the space bar several times. This allows you to adjust your indentations precisely. (Use the Find and Replace option to remove tabs or extra spaces, replacing with nothing.) = Use section breaks rather than page breaks between chapters. More on this later. Save a document specifically for your print version, separate from your ebook version. Set your page size to the books trim size. 6 x 9 is common. For margins, use Custom Margins. Select Multiple Pages and then Mirror Margins for different inside and outside margins. For CreateSpace POD, your interior margin must be at least .375 for books up to 150 pages, and .75 for books with 151 to 400 pages. Other margins must be at least .25 inches but may be larger for aesthetics. You may also need to adjust your header and footer distances to get the margins you want. I use Top Margin .7; Inside .75; Gutter 0; Bottom .3; Outside .3. Find print books that are visually appealing to you and measure their margins. The first page is automatically a right-hand page. Make this a title page. The following pages list the publisher, ISBN, dedication, etc. Study traditional books on your shelf for ideas. Use section break between every page. The first chapter should start on a right-hand page. All other chapters can start on either the left or right page in novels. Non-fiction books should have a blank page before each chapter. If you need a blank page, insert an additional section break. Choose your font and type size. Adjust the leading, the space between lines. In Word 2007, go to the Home Tab - Paragraph - Line Spacing and choose Exactly and then the leading you want. 12.4 and 13.3 are common for leading, but you may want more or less depending on the font and font size. Make sure youre not cutting off hanging letters from the line above. Double check in the PDF version of your document, as it may look different from the Word version. Use a serif font and keep fonts simple. Avoid large passages of hard-to-read italics, cursive-style fonts, etc. Use double justified text (not ragged right). Title and other front matter may be center justified. Format chapter headings. You may want to center these and adjust the size. Study other books for ideas, and play around to see whats possible. Use the Insert button for any interior art. Insert your Headers or Footers with page numbers. Use alternating pages to put your author name on one page and the book title on the facing page. Adjust the font and font size. Remove any extra returns forcing hidden blank lines. Set your header with no header on first page, to remove headers on title pages and the first page of each chapter. Avoid headers in your front and back matter. Using section breaks between every page plus no header on first page should remove these. Review for widows, orphans, rivers, etc. Be sure your formatting is consistent. Save a copy as a PDF, choosing standard format. Check the ISO option if its not embedding the fonts. Double-check that all your formatting came through, such as italics and spacing. Now you can upload your document. CreateSpace leads you through the process. Make sure that you choose the trim size equal to your formatted document. Order a proof copy and study it for errors. And now youre in print! Resources Industry standards from The Chicago Manual of Style Proper typography marks, such as em versus en dashes Tips for using graphics within the text DIY Book Formats has an online tutorial for How to Format a Book in MS Word CreateSpace has downloadable templates and instructions CreateSpaces Trim Size chart lists available trim sizes

11 Body Language Mistakes Youre Making in Your Interview

11 Body Language Mistakes Youre Making in Your Interview We’re all nervous going into job interviews. And a lot of times nervousness has a funny way of creeping into our body language in ways we don’t intend. Trouble is, interviewers aren’t nervous, so every body language faux pas is that much more glaring to them. Here are 11  body language mistakes  to watch out for when prepping for your interview.1. Lip bitingAn anxious habit that can be read as a sign of deceit or even as a sexual advance. Avoid!2. Rapid Head MovementThis is straight out of the established list of things to watch out for in liars. Try to keep your head still when being asked a question, and not move it immediately after.3. Mouth CoveringThis can convey your reluctance to answer the question. Try not to cover your mouth unless you sneeze or cough, at least while you’re in the hot seat.4. StiffnessAt the same time, try to avoid being too still. You’ll look a bit awkward, forced, or even as though you’re trying to overcompens ate for your dishonesty with your stillness. Act natural!5. PointingWe all gesture. And that’s fine- natural even. But pointing, especially directly or aggressively, is often considered rude or deflective.6. Covering UpIf you tend to cover vulnerable or sensitive body parts when you’re nervous, this is a habit to watch out for. Even if it’s natural to feel vulnerable, you should try not to show it too clearly. You don’t want to be perceived as having anything to hide.7. Unbalanced Eye ContactIt’s crucial to maintain an appropriate level of eye contact- not too much (weird) and not too little (untrustworthy/shady). Try to strike a natural balance and avoid extremes in either direction.8. MicroexpressionsIf you’re prone to these split second faces or minute little eye rolls, best to try and keep them in check, lest your interviewer notice and get the wrong idea.9. Fake SmilesBetter not to smile big and pretty if you can’t do it without appearing phony. If you can’t make your whole face look happy, not just your smile, then people will notice and assume you’re full of it. Be as genuine and positive as possible.10. Physical BarriersDon’t place physical blockades between you and your interviewer- i.e. your purse, a menu, your phone, your coat. Remain open. If you don’t, your interviewer might assume you’re trying to keep your distance for whatever reason.11. Shallow BreathsTry to keep your breathing calm and even. Heavy, shallow breaths are often credited as a typical behavior of liars. Don’t get lumped into that category just because of nerves!

What is Conflict Research Paper Example | Topics and Well Written Essays - 750 words

What is Conflict - Research Paper Example Humans experience conflict everyday in their personal lives and in the organizational culture. Conflict can be interpreted in two dimensions: the theorist’s perspective of the conflict and the environment where the conflict takes place. The environment may include conflict between individuals or families or nations. The conflict can also be inter-psychic in which the conscious mind and the unconscious mind conflict with each other. Thus, conflict can occur in many contexts. How the mediators interpret conflict and its resolution paves the way to their selection of an appropriate approach towards reconciliation. Sarah Netter’s article, â€Å"Was Southwest passenger too fat to fly?† (2009) describes a conflict according to the above mentioned definitions of a conflict. The main character of the incident is an Illinois man, Emery Orto, who is 6-foot 350-pounds by size. He was returning to Midway to celebrate his wife’s birthday but the Southwest Airlines refu sed to let him fly from Las Vegas. He was not at all ready to purchase a second ticket despite his large size. Although Orto had been able to gain many people’s sympathies, the fact remains that he acted irrationally. Critical analysis of the incident tells that Orto was at mistake, not the Airlines. The personnel informed him that the customers unable to lower both armrests should book the additional seat at the booking time and that with only one seat, he was going to make himself uncomfortable as well as the co-passengers. The Southwest Airlines’ customer of size policy has it that the additional seat will be offered at a discounted rate and refunded afterwards if goes unoccupied, which is a very good offer which Orto should have availed. He had also been offered the opportunity to show to the Airlines that he could accommodate only one seat without upsetting his seatmates, but he refused. One cannot make out what was the reason he did not take the chance of boardin g the plane and letting the personnel see that he was right. According to the Southwest Airlines (2009), putting forward the rule of an additional seat for large passengers became vital when the customers who felt terribly uncomfortable sitting next to an obese seatmate started raising objections. Moreover, the over-weight passengers disturb the plane’s weight and balance which is very dangerous. Since it is the responsibility of the Airlines to assure safety to all passengers, Orto had to be enquired. Hence, this conflict goes very well with the textbook’s definition of a conflict. 2. I would approach this conflict according to the Human Needs Theory, according to which basic human needs of a human being must be satisfied in order to resolve the conflict. Orto needs to be satisfied; however, he must also understand the policy of the airlines. The question that what factor decides which passenger is stout and which is skinny has a straightforward reply. The Airlinesâ⠂¬â„¢ policy says that it is the size of the person that determines his obesity, not his weight nor the extension of the seat belt. If an obese person gets allowed to fly with only one seat, that would only happen if he is able to lower or extend the seatbelt. If he cannot lower it, this decides that he is obese. A good example can be of a pregnant woman. Despite her being over-weight, if she can lower the armrest, it is okay if she books one seat. Staff can be also instructed to use measuring tape to

The Benefits of Information and Communication Technology in Henrich Dissertation

The Benefits of Information and Communication Technology in Henrich International Associates (HIA) A Small and Medium Enterprise - Dissertation Example In addition, the aim also assessed how ICT can foster knowledge transfer within HIA. The study made it evident that ICT act as a tool that has the ability to offer competitive advantage to a firm. It has been found that ICT also provides several advantages to a firm. Some of the obvious ones are increased the communication system, reduced the cost of communication, allowed retrieval of vast information and facilitated centralized control. Apart from that ICT also help companies to transfer knowledge within the organization. The primary research portrayed that the employees of HIA have a positive outlook towards this subject. The business will be also benefitted by the implementation of ICT as it can also acts as a marketing tool. The company is therefore recommended to implement ICT into their system of operation and capitalize on most of the opportunities provided by ICT. Table of Contents CHAPTER I – INTRODUCTION 5 1.1 Background of the Study 5 1.2 Purpose of the Study 5 1.3 Overview of Henrich International Associates (HIA) 5 1.4 Aims and Objectives 6 1.5 Research Questions 6 CHAPTER II – LITERATURE REVIEW 7 2.1 Defining Key Concepts 7 2.2 ICT in Business to Business Planning 8 2.3 ICT as a Tool to Gain Competitive Advantage 10 2.4 Disadvantages of ICT 11 2.6 ICT in SME and Large Organizations 13 2.7 Perception of Employees about ICT 14 2.8 Impact of ICT on Employees 15 CHAPTER III – RESEARCH DESIGN 16 3.1 Research Philosophy 16 3.1.1 Positivism 16 3.1.2 Interpretivism 17 3.2 Research Approach 17 3.2.1 Deductive Approach 17 3.2.2 Inductive Approach 18 3.3 Research Strategy 18 3.4 Type of Study 20 3.4.1 Qualitative Study 20 3.4.2 Quantitative Study 20 3.5Time horizons 21 3.5.1 Longitudinal Perspective 21 3.5.2 Cross Sectional Perspective 21 3.6 Data Collection and Sampling 21 3.6.1 Questionnaire 21 3.6.2 Focus Group Interview 22 CHAPTER IV 23 4.1Findings and Analysis of the Questionnaire 23 4.2Findings and Analysis of Focus Group Intervie w 25 CHAPTER V – Conclusion and Recommendation 27 5.1 Conclusion 27 5.2 Recommendations 27 REFERENCES 28 APENDIX 32 Appendix I - Questionnaire (For the Employees) 32 Appendix II - Semi Structured Interview (For the Executives) 33 CHAPTER I – INTRODUCTION 1.1 Background of the Study The last few decades have witnessed an ‘insurgency’ in the growth of global economy. However, everyone did not have the opportunity to experience this revolution of growth. Around 65 % of the global population, still lives on $4 per day (Kramer, Jenkins and Katz, 2007). The scenario further worsened with the lack of opportunities to carry out developmental activities. The business community in this context has a major role to play and has the capability to create these opportunities. The information and communication technology (ICT) has been a powerful tool as well as acted as a catalyst to address the interest and needs of low income groups of the developing countries. In the last 20 years, the role of ICT in expanding economic opportunities and providing competitive advantages to a firm has been highly acknowledged by experts from every sector of business (Butcher, 2011). Information and Communication technology (ICT) is technology used for improving the efficiency of the operation of an organization (OECD, 2005). It is often regarded as a technology used for retrieving and processing information. ICT not only plays crucial roles in organizations,

The Internet and the Human Society Essay Example for Free

The Internet and the Human Society Essay Introduction   Ã‚  Ã‚  Ã‚   The growing developments that technology and communications have taken so far have been an essential part of the growing system of technological applications. Along with the technological advancements, the social living of humans also is further enhanced. Both economic and social lifestyles were advancing but there was no rest in incurring the best possible progress that the developers of technological systems wanted. With the introduction of computers to the society, the easier way of living and completing everyday tasks has become a trend for many industrial workers.   Ã‚  Ã‚  Ã‚   With the introduction of the computer technology to the human society during the 19th Century, the works or the tasks of people have been further created with ease. With the implementation of computer systems within the existing systems of completion for human tasks, the jobs of people, which can be merged with technological arrangements, were enhanced to becoming easily completed. Today, 95% of the whole population of man all around the world utilizes the computer systems for their everyday application. Even ordinary appliances are now compiled with complex operating systems based upon computer arrangements to be able to meet the best possible performance that they could render the human society. (Tanenbaum, 2006, 15)   Ã‚  Ã‚  Ã‚   Now, even more complex role is played by the application of operating systems in the daily dealings of people has been introduced. With the development of the communication systems such as the internet, learning from home, using top of the art facilities and technologies became possible for many students who cannot attend universities because of some unavoidable circumstances. Through the existence of the emerging technological innovation on communication and information transfer, everything became possible and available through the Internet. As of the present situation, there are still other innovations that have been affected by the developing Operating Systems. The world trade systems has become more easy for the traders since the Internet systems allow them to connect with others easily and effectively transact with their business partners abroad. (Tanenbaum, 2006, 19)   Ã‚  Ã‚  Ã‚   The introduction of the Internet systems to the world has been noted as one of the most successful breakthroughs that has been attempted, pursued and now fulfilled by the merging of science and technology in increasing the capability of human communication in connecting people together from a worldwide perspective. Years before the said introduction, people simply depended on snail mails and telephone calls to be able to communicate with their loved ones abroad. It could also be remembered that people who had lesser financial resource also have lesser chances of actually meeting foreign friends. Now, all those situations have already changed. The connection of people to people actually managed to step forward to the next level. Most likely enough, the situation of connecting humans from the different parts of the world has already been revolutionized through the development and continuous advancement of the Internet Systems.   Ã‚  Ã‚  Ã‚   Certainly, the entire human systems now mostly depend on the said global connection. Economic and political arrangements are now much more effectively done through the adaptation of the said systems with the arrangements of the Internet instituted within the said human engagements. Overall, seeing the said progress on the positive side would actually suggest the fact that internet arrangements have actually brought the whole human society into the new age of communication and information burst out.   Ã‚  Ã‚  Ã‚   However, seeing the balance of the said technological and communication system, it could be noted that the other side of the coin suggests the opposite of the Internet’s positive effects on the human community. There exists several informations that are not necessary to be known by the human society yet they are much accessible for the society such as pornography and fraud. Primarily, fraud actually is noted as one of the most impacting disadvantage of the internet towards the human society. Certainly, there is a certainty that makes this particular act [fraud], a matter of attention among the different sectors of the society. The said fraudulent scams actually made the possibility that at least half of the population in the human community believe that there is a reason that internet systems may not be that advisable for constant and easy public access as some of its systems only victimize technology-fearful individuals.   Ã‚  Ã‚  Ã‚   This is the very reason why it is important to understand how the said fraudulent scams actually affects the development of the people in the human communities. It is certain then that these scams should be identified and modified as well to be able to meet the needs of recognizing which kind of procedures are needed to be able to treat this particular disadvantage brought about by the said scams. Internet and the Human Community   Ã‚  Ã‚  Ã‚   Humanity has always been in constant and insatiable quest for learning and scientific knowledge to use for the betterment and development of their present lives. All the scientific innovations that have been discovered in their quest are then applied in practical usage thus creating the technological advancement system in the humanity. Thus, this new trend of technological development has been created continuously improving the lifestyles and practical processes in the society in almost every aspects of living. However, one social dilemma has been encountered in the course of integrating computing technology in the common practices in the society.   Ã‚  Ã‚  Ã‚   The digital divide is mainly the problem arising from the incorporation of computing technology to the society due to the unequal distribution of technology’s access in the public.   Because of this problem, some parts of the society are being left out causing social stratification, technological illiteracy, and unequally distribution of information. If the present society really desires to improve the lifestyles of the public as a whole, the problem of digital divide must be properly addressed thus ending the said division in the society.   Ã‚  Ã‚  Ã‚   Since the problem of digital division brought about by unequal access to computing technology post threats to the progress and development of the society as a whole, government and other technological corporation have already started programs and projects to address this dilemma. From their studies and researches, they have determined that to make technology virtually accessible for the public in every level, they must create two major social movements. First, is that they must create community-oriented programs which will promote opportunities for easier access for the public. In addition, this design solution will make technology access truly inclusive by eliminating social and cultural diversity such as lack of education and media illiteracy. Second is that, community technology models must also be created to be use by local public groups to strengthen neighborhoods, educate youth, promote economic development, connect individuals to the social and economic life of the community, and increase participation in civil society (Ba, 2001).   Ã‚  Ã‚  Ã‚   However, continuance of the application of these concepts is being hindered by great social and cultural obstacles. Some of these hindrances are the inadequate technology infrastructure in the society, which includes geographical problems regarding the coverage of the technology scope and the limited acquisition ability of the local public for the technology and hardware because of its cost. Another is the cultural barriers regarding the worldwide scope of computing technology thus limiting the access of some of the culture groups to the general technology network. Nevertheless, technology is flexible and adaptable thus it can be adjusted to better suit the needs of even the smallest social groups for technology to be made accustomed to their specific needs.   Ã‚  Ã‚  Ã‚   Thus, computing technology has many advantages and benefits many for the betterment and advancement of the lifestyles and practical processes in the society making it very much valuable for the public. For the public to benefit for this technology, it must be made generally accessible for every people who wish to incorporate the computing technology in his or her lives. The end the dilemma of digital division, technology must be made to be suitable adaptable for the society for it to be able to bridge the gap across the humanity. The Computer and Internet systems that affect the Commercial Developments Spamming in the electronic world is defined to be the abusive and detrimental use of the electronic messaging system. This malicious act has been considered at the present to be a form of violation and an illegal act because of its adverse effects to the electronic media mainly in the massive network in the internet. At the present, many nations have already passing bills and legislation to illegalize this electronic action and large software companies have been developing anti-spam programs to combat and prevent the surge of this unwanted action. However, the number of spammers around the globe is still increasing and the influences of their actions are still being felt in the internet world thus slowing down the efficiency of the electronic processes within the internet society. The problem of spam in the present has been greatly manifesting in the field of unwanted e-mails containing marketing and publication propagandas of profit-oriented business entity.   Flagrant abuse of electronic media is still widely surging thus, society must implement an iron-hand approach in dealing with spammers to halt down their business. Spamming has been an inexpedient act in the electronic world flagrantly using and hacking any available information in the web. This act is originally been created as a form of propagating business thus making it as a form of marketing for commercial entities. In the said aspect, the general theme of spam media is to communicate commercial advertisements and propagandas to attract consumers however, this ideal nature is being crafted away in the present.   Ã‚  Ã‚  Ã‚   Presently, spam now is becoming an obnoxious way of selling and pushing commercialism way to consumers in the electronic world. In ethical aspect, unsolicited or unwanted emails need not to be pushed through anymore however, abusive people still continues to strongly implement this approach thus harming already the electronic world of media in the internet. Large Internet Service Providers are already expressing resentment against this form of marketing because it is already abusive in its form and it is slowing down the information trafficking system in the web. Unwanted mails and solicitations should not be implemented anymore but it is still repetitively done by internet spammers thus wasting significant internet resources on the process.   Ã‚  Ã‚  Ã‚   Another unethical aspect of internet spamming   is that the people who practice this approach results to illegal hacking for them to acquire the personal information of their victims.   Because of this, spammers worldwide have indeed questioned the security integrity and reliability in the internet. Another is that electronic spamming have also becomes a tool for the promotion illegal business transactions such as fraud businesses and money scams. With the use of the spamming network, practitioner of illegal acts have acquired significant electronic capabilities to enticed more victims   in the present. Because of these reasons, spamming has become an illegal and wrongful act affecting the world of electronic media in harmful manner thus, a strong response must be implemented to satisfactorily address this problem. Recently, Microsoft has apprehended the Scott Richter, the self-proclaimed spam king in the web for his illegal act of hacking people’s personal information and sending out unwanted and unsolicited emails of all nature to them continuously.   Because of this, it has been determined that the actions of Richter have wasted internet companies significant electronic resources and consumer’s money on fraudulent and fake businesses. Thus, to ensure a satisfactory solution for this problem, the electronic corporations have aimed removing the ability and resources of their apprehended spammers to halt their illegal activities. Indeed, the present electronic society has been implementing an iron-hand approach in dealing with internet spammers whose activities have affected the internet world in a negative aspect. Aside from spamming, there are also other systems of internet fraud that actually serve as a dilemma in the Internet servicing industries. The said systems of fraudulent scams include: (a)Pharming and Phishing These terms are based from the agricultural terms â€Å"farming† and Fishing†. However the process of the said internet computing actually involves an engineered system in redirecting the surfers into fraudulent sites that actually serve as swindling sites that make users pay or either their computer systems be infected by several computer viruses. (b)Vishing It is the technological process that makes it possible for hackers to attain personal informations of several internet surfers. This then results to identification stealing.   Ã‚  Ã‚  Ã‚   These major processes of internet fraudulent systems actually affect the views of the people with regards the developing systems of the communication technology hence resulting to other’s fear of the said internet progress in the human society. Many among the modern population are then hesitant to try the said modernized approach of technological communications. Conclusion   Ã‚  Ã‚  Ã‚   True, internet has revolutionized the different systems within the human society. The impact of the said worldwide connection has actually made it possible for humans to reconnect with each other through a simple click of a button. Certainly, many would agree that people and their lives have been advanced towards massive progress through the said technological and communication innovations.   Ã‚  Ã‚  Ã‚   On the other hand, the disadvantages of the said systems actually count as important as the advantages. Most of the time, the fraudulent systems that are presented to the society actually affects an amiable number of the human population in becoming fearful with the said innovative designs prompted by the internet. It should then be noted that these fraudulent systems simply brings about problems only when people have lesser acts towards the precautions that they know they have to take into consideration whenever they are using the internet. References: Deitel, Harvey M.; Deitel, Paul; Choffnes, David (2004). Operating Systems. Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN 0-13-182827-4. Silberschatz, Abraham; Galvin, Peter Baer; Gagne, Greg (2004). Operating System Concepts. Hoboken, NJ: John Wiley Sons. ISBN 0-471-69466-5. Tanenbaum, Andrew S.; Woodhull, Albert S. (2006). Operating Systems. Design and Implementation. Upper Saddle River, N.J.: Pearson/Prentice Hall. ISBN 0-13-142938-8. Piazza, Peter. Filtering out problems: e-mail spam and scams often infuriate corporate computer users. A surprisingly easy and effective solution, however, is the e-mail clients filter feature. Security Management. American Society for Industrial Security. Volume 46, Issue 9, page 36. September 1, 2002. PlanetMagpie. Learn More About Spam. PlanetMagpie. 2006. http://www.planetmagpie.com/support/spam-info.aspx. December 8, 2006. Wikipedia. Spam (Electronic). Wikipedia Foundation, Inc. 2006. http://en.wikipedia.org/wiki/Spam_%28electronic%29. December 8, 2006. Wilson, Jamie Johnson, Bobbie.   He sent 38 billion emails and called himself the Spam King. Then Bill Gates went after him. The Guardian. Guardian News and Media Limited. August 11, 2005. http://www.guardian.co.uk/international/story/0,3604,1546744,00.html. December 8, 2006. Ba, Harouna. What is the Digital Divide? The Digital Divide. Volume 1, Number 2. http://tcla.gseis.ucla.edu/divide/politics/ba.html. 2001. Reeves, Byron Nass, Clifford. The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places. Cambridge University Press. New York, NY, USA. 1996. Warschauer, Mark. Technology and Social Inclusion: Rethinking the Digital Divide. The MIT Press. 2004.

The Civil Reserve Air Fleet :: essays research papers

Abstract The Civil Reserve Air Fleet is a partnership between the Department of Defense and commercial airlines where the airlines contractually commit a portion of their aircraft and crews to be used by the Department in the event of any level of military conflict. These aircraft can be â€Å"called up† and required to respond quickly to provide airlift support to the Department of Defense. There are minimum required levels of participation in order for the airlines to be eligible, and in turn they receive peace time business including passenger and cargo movement approximately in proportion to their commitment level. The program is divided into three segments which include varying amounts and sizes of aircraft that serve specific purposes. There are also three levels of activation depending on the severity of the conflict, which also require different amounts and sizes of aircraft. This program has been in place for nearly 53 years, and has become an essential partnership required fo r an effective United States military. The following pages are an investigation various aspects of the Civil Reserve Air Fleet such as its purpose, history, and effectiveness. The Civil Reserve Air Fleet   Ã‚  Ã‚  Ã‚  Ã‚  The Civil Reserve Air Fleet (CRAF) is a network of select aircraft from several commercial airlines that are all committed in various amounts to the Department of Defense (DoD) to provide airlift resources when the capability of U.S. military aircraft is exceeded. This system is designed so that these carriers can provide military cargo movement and troop transportation to anywhere in the world on short notice in the event of a military conflict. In order for airlines to join the CRAF, they must commit at least 30 percent of their long-range passenger fleet and 15 percent of their long-range cargo planes (Fact Sheet, 2004). These aircraft must also be U.S. registered, capable of over water operations, and have at least four complete crews assigned for each aircraft (Fact Sheet, 2004). Airlines that participate in CRAF have provided vital support to our military since the Korean War (Graham, David, 2003). The Persian Gulf War was the first official activation of th e CRAF, where two thirds of the troops and one quarter of the air cargo was moved by commercial airplanes (Graham, 2003). Though not officially activated, the CRAF is currently supporting Operation Iraqi Freedom, providing nearly double the amount of aircraft that the DoD has estimated for its most demanding war strategies. This paper will provide a brief explanation of the purpose of the CRAF, its history, the effectiveness of the program, and a quick look towards the future of the CRAF.

A Managerial Approach to Marketing

The product that I will be proposing in the meeting will be a video game called FaDream. FaDream’s platform will be connected to the FaDream Game Portal. This website will have a collection of downloadable games for the users.The users of FaDream will have to get the membership to the FaDream Game Portal in order to gain access to numerous games of all sorts. They will be charged with membership fees every month in order to stay connected. Besides this they will have to get a platform with remotes, virtual gaming equipment, etc.There have been video games in the past but what makes this one different from the rest is that this video game will only work once it is connected to the internet. It will be linked to a website called www.FaDream.com/gameportal which will have a collection of downloadable games.People might argue that such technology is nothing new because of the online games present on the internet through the computer. FaDream cannot be compared with online gaming b ecause the experience that the players will get with FaDream will be unmatched. What makes this product new is the quality, availability and variety of games present at all times.There will be no more hassle of buying expensive CDs from the store and taking care of them. There will be no more hassle of repairing the sensitive lens in the video game platform. All the users will need is the platform and an internet connection. The technology will be successful because of widespread use of internet already all over the world. Another factor which makes this different from everything else in the market is the affordability.FaDream will be Entertainment with Affordibiltiy. The price of the platform will be a fraction of what is paid for other video games in the market and this is what makes this product is feasible. To be more precise the price range of the platform will fall within $80 to $90 and besides this the membership fees will be approximately $7 per month.This is all about the p roduct and price of FaDream. This project will be joint venture with XYZ Company which already has a name in the market in order to gain confidence of its audience.The target audience that we will be satisfying with this technology will be middle class males and females within the age range of 8 to 30 years. The age range is so large because of the variety of games available on the FaDream portal. It has games for every gender and age. It will be advertised in magazines all over the world. Other mediums of advertisement that will be used will be the internet and television.The logo which will be used for advertisement will be Entertainment with Affordability. After an intense advertisement campaign which will inform the audience about the product, FaDream will be launched worldwide. After this launch, the advertising strategy will be changed and the advertisements will become persuasive. Once the audience has knowledge about the product, they will have to be convinced that they need to have it with them.In conclusion, this product is totally new in the market and this is its strength but we must not forget that the market has been taken over by very strong competition. Getting people to recognize FaDream from among every other video game will be a threat and a challenge. We must ensure that the marketing strategy that will be employed by us must have no limitations because a good marketing strategy will be our only opportunity. Â  

Food Culture Difference

? ? ? ? ? ? Differences Between Chinese and Western Food Culture ? ? ? ? ? ? ? ? Abstract Food plays an irreplaceable role in the development of society and the progress of human civilization. It is an essential prerequisite for human existence. However, different nations have different food and food habits. That is because they have different culture, especially food culture. Only within the context of each individual culture can food and food habits be best understood.This thesis expounds the important function of food culture between different countries’ cultural communication by analyzing Chinese and Western food culture. By examining these differences, we can improve our ability in cultural communication. Food culture is a special cultural phenomenon. By the process of people’s studies, people know food culture from one side to the study of different culture backgrounds, customs and historical environments.This thesis endeavors to analyze the cultural differenc es and their root causes in Chinese and Western food cultures from the perspective of concept, etiquette and content, and points out that with the development of cross-cultural communication, more communication and interaction will arise between Chinese and western food cultures and they will develop together. Key words: value conception; feature; etiquette; Chinese food culture; western food culture ( : 3-5? , , ; , ; , , ) ? ? , , , , , , , , , : ; ; ; ; ( , 3-5? , , ; , , ) Contents Abstracti ? ? ii 1. Introduction1 2. Different Values in Chinese and Western Food Culture1 . 1 Collectivism in Chinese food culture1 2. 1. 1 Collective orientation1 2. 1. 2 Collective orientation in Chinese food culture2 2. 2 Individualism in western food culture2 2. 2. 1 Individualistic orientation2 2. 2. 2 Individualistic orientation in western food culture3 3. Different Features in Chinese and Western Food Culture3 3. 1 Extravagance in Chinese3 3. 2 Simplicity in western food culture3 4. Differ ent Etiquette in Chinese and Western Food Culture4 4. 1 Different time-conceptions in Chinese and western food culture4 4. 1. 1 â€Å"M-time† and â€Å"P-time†4 4. 1. 2 Lateness in Chinese food culture4 . 1. 3 Punctuality in western food culture5 4. 2 Different seating arrangement5 4. 2. 1 The south and north seating arrangement in Chinese food culture5 4. 2. 2 The right and left seating arrangement in western food culture6 5. Different Consents in Chinese and Western Food Culture6 5. 1 Different drink in Chinese and western food culture6 5. 1. 1 Liquor and tea in Chinese food culture6 5. 1. 2 The wine and beer in western countries7 5. 2 Different main food in Chinese and western food culture7 5. 3 Different banquet course in Chinese and western food culture8 5. . 1 Banquet course in China8 5. 3. 2 Banquet course in western food culture8 5. 4 Different tableware in Chinese and western food culture9 5. 4. 1 Chopsticks in Chinese food culture9 5. 4. 2 Fork and knife in w estern food culture9 5. 5 Different cuisine naming10 5. 5. 1 Cuisine naming in China10 5. 5. 2 Cuisine naming in western food culture11 5. 6 Different healthy conceptions in Chinese and western food culture11 5. 6. 1 Healthy conception in Chinese food culture11 5. 6. 2 Healthy Conception in western food cultures12 6. Conclusion13 Bibliography14 Acknowledgements15 : , ;1. 5 ? : ( ) , , , ; ? , ; ? 1. Introduction Culture is a historical phenomenon. It is the summation of civilization and a mental picture which can be created in the progress of a nation’s development. This thesis expounds the important function of food culture between different cultures by analyzing Chinese food and Western food. By examining these differences, we can improve our ability in cultural communication.The contact between different countries becomes much tighter through the incorporation of a global economy. At the same time, the cultural communications become more important in the big distance between these two cultures. The distinction between cultural communications become more and more evident and the study of Chinese and Western food culture is an important part of it. Food is a special phenomenon, people having knowledge of food from one side of the study of different cultural backgrounds, customs and historical environment by study. We all know that different nations have different cultures.This thesis focuses on the different food cultures in Chinese and western countries. Chinese food culture in this thesis mainly refers to the one in the Han nationality. As we know, China is a nation with 56 ethnic groups, each of which has its own unique food and food habits. The Han nationality and its culture are the mainstream in China due to historical, political and economic reasons. Western food culture in this thesis is mainly concerned with the British one due to the fact that its cultural pattern and influence have become dominant in the west, which is generally recogni zed by the world. 2.Different Values in Chinese and Western Food Culture 2. 1 Collectivism in Chinese food culture 2. 1. 1 Collective orientation In China, collective orientation with deep roots can be traced back to ancient time. Confucius points out, â€Å"If one wants to establish himself, he should help others to establish themselves at first. † in which collectivism is appreciated. â€Å"Even the dog swaggers when its master wins favor† shows the fact that everything in China is branded with collectivism. In such collectivistic culture, a â€Å"we† consciousness prevails, and people are expected to be interdependent and show conformity to the group’s norms and values.Group goals usually take precedent over individual goals, and the primary value is to seek harmony with others. Actually, group harmony is so highly valued that obedience to, and compliance with, in groups pressures is routine. (Neuliep, 2000:33) 2. 1. 2 Collective orientation in Chinese food culture This collectivistic orientation also plays an important role in Chinese food culture. Normally, Chinese people would like to take the style of â€Å"sharing† when they have a dinner together, whether at home with family members or outside with friends. As Vera Y. N. Hsu describes, â€Å"The typical Chinese dining table is round or square.The ts’ai dishes are laid in the center, and each participant in the meal is equipped with a bowl of â€Å"fan†, a pair of chopsticks, a saucer, and a spoon. All at a table take from the ts’ai dishes as they proceed with the meal. Good eating manners require each participant take equally from the different ts’ai dishes, so that all will have an equal chance at all the dishes. † (Chang, 1977:304) When the dinner starts, the host usually shows a menu to guests asking them to order the dish they like before making the final decision. When a dinner comes to an end, participants always strive to pay the bill unless someone has claimed it in advance.The â€Å"truth of sharing† reflects almost everywhere from the dinner start to the end. 2. 2 Individualism in western food culture 2. 2. 1 Individualistic orientation It is well known that Great Britain tends toward individualism. Individualism refers to the doctrine, spelled out in detail by the seventeenth-century English philosopher John Locke, that each individual is unique, special, completely different from all other individuals, and â€Å"the basic unit of nature†. (Samovar 2000:62) Therefore, in individualistic culture, an â€Å"I† consciousness prevails, and emphasis is placed on an individual goal over group goals.This value orientation stresses individual initiative and achievement, and individual decision-making is highly appreciated. 2. 2. 2 Individualistic orientation in western food culture Western food culture is characterized by the â€Å"separated’ style because of the great influence of the individualistic orientation. It is contrary to the â€Å"sharing† style in Chinese food culture in many ways. For example, westerners do not take the ts’ai dishes from the public plate, but have separate individual plates. The way of â€Å"going Dutch† is widely taken when the bill is to be paid, which means everyone pays his own share.The role of individualism in Western food culture is obvious and its influence is self-evident. 3. Different Features in Chinese and Western Food Culture 3. 1 Extravagance in Chinese Chinese food culture is probably much older than any other kind of food cultures. Few cultures are as food oriented as Chinese culture. The most common example is the greeting used among Chinese people when they encounter: â€Å"Have you eaten? † food plays so important a role in people’s daily life that it inevitably becomes an ostentatious way because of face (or â€Å"mianzi† in China).So the extravagance and exquisitene ss become the main features of Chinese food. Face in China involves a claim for respect and dignity from others. Losing one’s face is one of the worst ways to injure one’s self-esteem. The banquet is also influenced by the â€Å"face† system. They are no longer a social occasion just for meeting or eating, but to some extent, a good chance for the host to show off his power and earn his face. The more expensive or precious the food is, the more dignity the host has, the more the quantity of dishes in a banquet, the warmer hospitality can be shown, and the more â€Å"face† he can earn.In this sense, formal banquets in China have one thing in common: there should be more than enough food on the table. Otherwise the host will lose face. That leads directly to the extravagant food culture. 3. 2 Simplicity in western food culture Compared with extravagant banquets in China, the scale of banquets in western countries is much smaller. That is because the belief in food in western countries is mainly focused on function as necessity for human beings survival or a way of communication.For example, in a party, the host usually does not prepare food and drinks and serves some simple food only like cheese, sandwiches, fruits etc. For most Westerners, this is a good opportunity for communication and reunion, or a great occasion where they can strengthen relationships and make new friends. What they actually care about is the casual, harmonious and joyous atmosphere, the maximum freedom and relaxation they can enjoy at the banquet. 4. Different Etiquette in Chinese and Western Food Culture 4. 1 Different time-conceptions in Chinese and western food culture 4. 1. â€Å"M-time† and â€Å"P-time† Edward T. Hall, who is well known for his discussion of time across cultures, proposes that cultures organize time in one of two ways: either monochronic (M-time) or polychronic (P-time) (Hall, 1989:46). He also points out that M-time is the c haracteristic of people from western countries, while P-time is the characteristic of people from Asia, Africa and Latin America ( ,1999:93). The two conceptions are incompatible. We can see the sharp contrast between P-time and M-time from the lateness in Chinese food culture and the punctuality in western food culture. . 1. 2 Lateness in Chinese food culture People in the P-time cultures do not emphasize scheduling by separating time into fixed segments. They treat time as a less tangible medium so that they can interact with more than one person or do more than one thing at a time. Therefore, in these cultures, personal interaction and relationship developments are far more important than making appointments or meeting deadline. China is a country with P-time. Chinese people are usually a little later than what is scheduled when participating in some activities like banquets.Normally, they would be half an hour late. The host will arrange some entertainments, such as playing card s or chatting. Tea and various desserts like candy, cakes etc. are served for the guests who have arrived on time to kill time. Both the host and guest get used to that and would not interpret this kind of lateness as an impolite behavior. However, this conception changes sometimes. With the development of cross-cultural communication, more and more Chinese people, especially the young, are gradually influenced by the M-time in western countries. 4. 1. 3 Punctuality in western food cultureUnlike Chinese people, people in M-time cultures tend to follow precise scheduling. Once the time is set, it is rarely changed, and people should take it seriously. Usually, everyone is supposed to arrive on time when attending a formal meeting or banquet. It is also acceptable that people can be a little late sometimes, but no more than 10 minutes, otherwise this behavior will be regarded as inappropriate by both the host and other guests, and one will have to give a proper explanation. The one wh o violates the rule of punctuality shall be punished seriously in M-time culture. 4. Different seating arrangement Samovar pointed out that â€Å"Culture influences even the manner and meaning in seating arrangement†. So seating arrangement is an important means of giving different explanations on social status or interpersonal relations. With regard to seating arrangement in a banquet, there exist some major distinctive disparities between Chinese and Western food culture. 4. 2. 1 The South and north seating arrangement in Chinese food culture In China, the seat facing south in a banquet is usually regarded as the most important, while the seat facing north is comparatively less important.It is because of traditional Chinese culture. China is an old country with a long history of more than five thousand years. There used to be many dynasties. Whatever the dynasty, the emperor always sat with facing south during the ceremony of the royal inauguration or in the process of disc ussing governmental affairs with ministers. On the other hand, the ministers were all facing north when they met the emperor. Gradually, the word â€Å"south† has been elevated into a position relatively high in Chinese people’s minds, and it symbolizes the supreme authority, power and position.By contrast, the position of the word â€Å"north† is much lower. Therefore, in a formal banquet, the seats that face south undoubtedly will be reserved for those who are respectable or powerful. 4. 2. 2 The right and left seating arrangement in western food culture In Western countries, the seating arrangement is quite different. In the past, the most distinguished guest was seated on the left side of the host. The reason is that in ancient times there were many assassinations for political and social reasons, and assassins held daggers in their right hands to attack.It was convenient and easier for the host to protect the guest who was on his left hand when the assassin attacked. However, with the development of civilization, this old style of assassination has been extinct for a long time and the seating arrangement also changed. Nowadays, what Westerners are most concerned about is the perspective of psychological need instead of physical security when they arrange seats in a banquet. The result is that the seat at the right side of the host is more honorable than the one on the left side in the widely recognized rule. 5. Different Consents in Chinese and Western Food Culture . 1 Different drink in Chinese and western food culture 5. 1. 1 Liquor and tea in Chinese food culture Liquor and tea are two kinds of main drinks in Han nationality. It is known to all that China is the hometown of tea, and one of the countries which invented the earliest brew technology in the world. Wine culture and tea culture have long history in China and they have become an essential part of Han national food culture in the past thousands of years. They greatly influ ence other countries all over the world. There are many kinds of tea and liquor in China.Different kinds of tea and liquor have different functions, so people drink different tea and liquor in different seasons to keep healthy. Normally, people drink three kinds of tea in four seasons. In spring and autumn, people drink tea, which was made of various flowers to make them more beautiful and active. In summer, green tea is the best choice. It is a special kind of healthy drink and has many unique functions, such as refreshing oneself, removing strain, preventing heatstroke, cooling, caring for eyes etc. Most people choose black tea in winter because it is fermenting and not belonging to cold.It can not only foster your stomach, promote digestion and your appetite but also help to strengthen the cardiac muscles. Chinese people always drink beer in hot summer and liquor in winter. Liquor has thousands of year’s history in China and it creates a unique style in the world. It is fr agrantly pure and has flavors. Drinking a small cup of liquor everyday could promote digestion, whet appetite and keeps one warm. 5. 1. 2 The wine and beer in western countries The grape wine and beer are common drink in western countries. People in some cold area even drink sherry everyday to keep themselves warm.In Britain, bars meet your eyes everywhere on the streets and become second living rooms. The British are experts in drinking and beer is their favorite drink. Normally, there are three kinds of beer which are divided by flavor: Bitter, Lager and Cider. In recent years, it has come into vogue to drink wine and the wine consumption in Britain is the greatest in the world. Simultaneously, juice is also a very popular drink in western countries. Usually people drink juice at breakfast. Juice gets unique welcome in Britain, the annual average consumption amounts to 19. 1 liters in Britain. 5. Different main food in Chinese and western food culture Rice and cooked wheaten food are two main staple foods in the Han nationality. The southern and northern regions cultivate rice, and rice has become the main nourishment in these areas. The northeast and northwest regions cultivate wheat and give first place to cooked wheaten food. Also, other kinds of cereals like maize, Kaoliang, grain, tuber crop have become staple food, in different areas as well as coarse cereals. The Han nationality’s staple foods have colorful and various cooking methods and has hundreds of kinds of rice and wheat products.Nowadays, the northeast regions in China still give first place to cooked wheaten food. Meat, milk and bread are the staple food in western countries. A common meal usually consists of soup, bread and butter. There are also various roasted foods besides the brown bread. Another staple food in Western countries is the potato. To westerners, potato is as important as rice to Chinese. You can often see that the British move packages of potatoes in shopping carts in the supermarket just like Chinese people buying rice. 5. 3 Different banquet course in Chinese and western food culture 5. 3. Banquet course in China Generally speaking, a formal banquet in China consists of six major courses served in turn, including a hand plate, cold dish, hot dish, staple food, soup and dessert. A hand plate is for the guests who come early. Traditionally, it usually consists of candied fruit, traditional cake, but now, tea and melon seeds. I have mentioned that lateness is the traditional time conception in China. The hand plate is made ready for the guests and host when they chat or play cards to wait for other guests. Cold dishes are often served as the beginning of a banquet, which usually consists of a ariety of small dishes and snacks. Actually, a cold dish is not for food but for beauty. Then, come the hot dishes, which are the most weighty and richest part of the whole. Staple food is also an indispensable component, which is rice or noodle in most case s. Soup is another important course. Unlike a western banquet, Chinese soup comes as a later course but not at first. Finally, comes dessert, which is composed of various finely made cakes, nuts, pastry, fruits etc. Only after the six courses are served will a formal Chinese banquet have come to an end.It is also interesting to note that different from Chinese banquets which tend to break up immediately after the last course is served, Westerners may linger for hours after the completed meal in elevated and animated discussions. 5. 3. 2 Banquet course in Western food culture A formal banquet in western countries usually comprises four major courses, including soup, a subsidiary dish, a main dish and dessert. Soup is the first course, probably because westerners want to refresh themselves with some soup before the meal, and taking soup will help to whet their appetites. The subsidiary dish is the second course.It is usually composed of various types of fish for fish is easy to digest . The main dish is a heavy weight in a Western banquet, and it is often composed of meat, especially beef sticks or fish together with vegetables. Salad, which is composed of lettuce, tomato, cucumber and asparagus etc. dessert come lastly. Western dessert includes all food after the main dish, such as cakes, biscuits, cheese, pies, pudding, fruits, ice cream etc. Sometimes, people drink coffee or tea with sugar and milk while they have dessert. 5. 4 Different tableware in Chinese and western food culture 5. 4. Chopsticks in Chinese food culture In China it is usually thought that people are an inherent part of nature. Many scholars pointed out that the traditional attitude of Chinese people toward universe or nature is â€Å"Oneness between Man and Nature. ( )† ( , 1997:59) Under the influence of this orientation, Chinese people attempt a balanced act with nature and try to live in harmony with it. China is also a traditionally agricultural country. Since Chinese people main ly live on rice and wheat as their staple food by cultivating the farmland, the harvest of the crops depends on nature.Therefore, in such cultural context and natural environment, people tend to live and work in peace. The application of chopsticks as the chief tableware can be traced back as early as the Shang and Chou periods, although hands were probably used more often than chopsticks (Chang, 1977:35). When Chinese people use chopsticks, they usually appear to be cultivated and their attitudes toward food are gentle and kind. Roland Barthes, a famous French literary critic, once talked about the usage of chopsticks, and he remarked that unlike fork and knife, chopsticks were not used to cut, poke or stab food.Therefore, â€Å"food was no longer the prey suffering the human beings’ violence but turned out to be the substance passed harmoniously through them. † ( , 2002:74) In this sense, chopsticks are the gentle medium between man and food, and they reflect the har monious relationship between man and nature. 5. 4. 2 Fork and knife in western food culture Many Westerners think that people are dominant over nature. Quite different from China, the ancestors of many western countries lived by hunting due to some ecological and historical factors. Of course, meat was their basic food source and gradually took the place of staple food.In order to survive in severe and harsh environments, they tried their best to be good at hunting, such as the use of some weapons like knives, forks and arrows etc to fight with or kill animals. That resulted in the aggressiveness and the adventurous sense in their temperaments. Compared with chopsticks, it is not exaggerating at all to say that knife and fork represent the violence and cruelty to food without any concealment. The way of eating in western countries actually reflects human’s conquest over nature. 5. 5 Different cuisine naming 5. 5. 1 Cuisine naming in China Cuisine naming in China differs from place to place.Generally speaking, there are three kinds of cuisine naming in China. The first cuisine naming method is, according to Professor Wang Fengxin’s research, the name of an ordinary Chinese dish usually contains four parts: main ingredients, subsidiary ingredients, way of cutting and way of cooking. They constitute the primary motivation of Chinese cuisine naming. (Wang, 1999:220) He also believes that the naming of Chinese home-style cuisine is based on the primary motivation. Take the Chinese cuisine â€Å" , Stir-fried Shredded Pork with Green Pepper† for example, its main raw material is â€Å"? ,pork†; its subsidiary raw material is â€Å" green pepper†; the result of cutting is â€Å"? , shred†, and its way of cooking is â€Å"? , stir-fried†. Certainly, not every Chinese cuisine naming should follow the pattern of â€Å"main ingredients—subsidiary ingredients— cutting method — cooking method†. Fo r example, â€Å" , Fried Scrambled Eggs with Tomato† is the pattern of â€Å"main ingredients—subsidiary ingredients— cooking method†. The second cuisine naming method is: usually, Chinese people eat for not only consumption but also many other purposes. In such a situation, they would like to have more refined and graceful names than the plain names for the food served.The secondary naming method consists of the initiator’s name, the animal’s name and the plant’s name. As a matter of fact, Chinese cuisine naming after initiator’s name usually involves much Chinese culture or historical information and the cuisine naming after the animal’s name or plant’s name may give rise to cultural implications. For example, Chinese people will naturally associate â€Å" , Dongpo Meat† with Su Dongpo, the initiator of this dish, who was a famous poet in Song Dynasty. It is said that Su Dongpo created this dish when he was relegated to a local government.He did many good things for the local people, so they decided to give the dish a name after him as a kind of commemoration. The cuisine â€Å" , Lotus Soup†, will remind Chinese people of lotus, which has been taken as a noble plant for its purity and freedom from dirt. Actually, it is a kind of soup which is made with eggs. In Chinese cuisine naming, â€Å" † stands for egg-white because of its shape and color. The third cuisine naming method is: in order to attract more customers, some restaurants or hotels give some common dishes very fantastic names, which originate from some Chinese legends or allusions.For example, the cuisine name â€Å" , Turtle and Chicken Meat† originates from a famous historical allusion in ancient times that a famous general was surrounded by his enemy and had to bid an emotional farewell to his beloved concubine. Although the name is really attractive, the content is nothing new at all. 5. 5. 2 Cu isine naming in western food culture The feature of cuisine naming in Western countries is straightforward, which is similar to the first cuisine naming method in China. Time is money in Western people’s eyes, and they think people should not waste too much time on trivial things like eating and dining.Therefore, from this point of view, the first and foremost requirement for the cuisine naming should be straightforward and simple. For example, â€Å"Black Pepper Steak, † , â€Å"Stewed Seafood Combination with Lobster Sauce, † etc. You can easily perceive the meaning of the cuisine and know what it is. Sometimes, even the name of some restaurants, such as â€Å"KFC† (Kentucky Fried Chicken) will reveal the information about the cuisine they serve. Undoubtedly, straightforwardness is much more suitable to the Westerners for their fast pace of cooking and living. 5. Different healthy conceptions in Chinese and western food culture 5. 6. 1 Healthy concepti on in Chinese food culture Chinese food and drink usually contains little sugar, which will not lead to getting fat. But there are more and more fat people in China while our living standard has improved. China enjoys a good reputation for its plentiful and splendid cuisine. Chinese people have many complex cooking methods, such as braising, boiling, braising with soy sauce, roasting, baking, grilling, scalding, deep-frying, steaming, drying, salt-preserving etc. (? ,? , ,? ,? ,? ,? ,? ,? ,? , and the Chinese cuisine is always exquisite and tastes excellent. But much nutrition is destroyed because of such complex cooking methods. Simultaneously, Chinese people share dishes when they have a meal. Everyone’s chopsticks touch the same dish and that highly increases the probability of hepatitis. 5. 6. 2 Healthy Conception in western food cultures Nutrition and balance are greatly cared for by westerners when they have a meal. An interesting phenomenon in western countries is the nutritional information on the food label, by which people’s concern about nutrition is clearly reflected.A look at information like the number of calories per serving, grams of fat, sodium, fiber and sugar content will make you more knowledgeable in selecting foods to reduce your nutritional health risk. In addition, the balance in diet structure is also essential to Westerners. Nowadays, more and more westerners are starting to worry about their weight for their diet containing too many calories. This is evident in menus in many restaurants offering â€Å"low calorie† or â€Å"weight watchers† meal. The vegetable and fruit salad served to westerners all year around because they have low calories and high vitamin.In conclusion, it is by the influence of pragmatism that westerners are inclined to take the food into consideration basically from the nutritional perspective. In their eyes, food or eating is just a way to keep health and thus what the westerners car e about most is the nutrition contained in food and the balance of the whole structure. When they have a meal, they use separate plates for each other, which usefully guard against the probability infection. 6. Conclusion By comparison and analysis we have made so far, one conclusion may be drawn that Chinese and Western food culture reflect each other’s cultures with their own unique features.They are neither superior nor inferior to the other and should deserve the same respect from each other. Certainly, for the process of globalization, Chinese and Western food cultures do not exist in isolation. It is well known that globalization has been becoming an inevitable trend around the world and an inexorable force to influence people’s life in almost every aspect. In other words, the wheel of human history has moved as inexorably forward from isolation to integration. Due to the open policy, Chinese people and Chinese culture have more and more chances of contact with f oreigners and foreign cultures.People of different cultures can learn from each other. When Chinese culture is learning or adopting something new or different from foreign cultures, we should remember that Chinese culture is also being learnt and adopted by them at the same time. A good case in point is that, nowadays, more and more people , especially the young people, have been fond of the typical western fast food like KFC or Macdonald’s, while on the other hand, more and more Chinese foods have been welcomed by foreigners, and it is said that where there are people, there are Chinese restaurants.In a word, Chinese and Western food culture will develop together by the cross-cultural communication. Bibliography [1] Chang, K. C. Food in Chinese Culture: Anthropological and Historical Perspective [M]. USA: The Vail-Ballou Press Inc. , 1977:35~304 [2] Chen, G. M. & Starosta, W. J. Foundations of Intercultural Communication [M]. USA: Allyn & Bacon Press, 1998: 3 [3] Hall, E. T. Beyond Culture [M]. New York: Anchor Books, 1989: 46 [4] Neuliep, J. W. Intercultural Communication: A Context Approach [M]. Boston: Houghton Mifflin Company, 2000: 33 [5] Samovar, L. A. & Porter R. E.Intercultural Communication: A Reader [M]. USA: Wadsworth Publishing Company, 2000: 62 [6] Samovar, L. A. , Porter R. E. & Stefani L. A. Communication Between Cultures [M]. Beijing: Foreign Language Teaching & Research Press, 2000:165 [7] Wang Fengxin. The Cultural Implication of the Chinese Cuisine Naming [M]. Beijing: Foreign Language Teaching & Research Press, 1999: 220~222 [8] . [M]. : ,1999: 93 [9] . [M]. : , 1995: 59 [10] . [M]. : 2006: 203 [11] . —— [M]. : , 2002: 74 [12] . [M]. ,2004: 16 [13] , . [M]. : ,2006: 8 [14] . [OL]. http://www. wfcyw. com/cywh/yswh/ 200608/22. html, 2007-04-16/2007-05-4. [15] . [OL]. http://www. ilib. cn/A-bflc 2003 02028. html, 2007-03-16/2007-04-08. Acknowledgements The thesis has been completed. I want to express my g ratitude to my tutor *******. I received Mr. Zhang’s instruction in the writing of the thesis many times. I appreciate the tutor’s concentrated guidance and help not only in the selection of my title, required materials of the thesis, but also in the research writing.I can say that it is very difficult to have completed the thesis without his guidance. I wish to take this opportunity to express the hearty thanks to his advice. I want to express sincere gratitude to teachers and friends who cared about and supported my thesis. Here, I appreciate my classmates who helped out with my thesis. Finally, I wish to express my gratitude to Mr. Zhang again for his careful instruction of my thesis. ———————– Times New Roman? , , Times New Roman 1. 5 4-5 Times New Roman , Times New Roman â€Å"Key words:† , 1. 5 â€Å" :† , Times New Roman Times New Roman Times New Roman Times New Roman Tim es New Roman ( ); Times New Roman 1. 5 4~5 ( ) Times New Roman Times New Roman ( ) ( ) ( ) ( )? : , , ( ) Times New Roman 1. 5 Times New Roman Times New Roman 1. 5 4~5 Times New Roman

snapes puzzle essays

snape's puzzle essays Danger lies before you, while safety lies behind Two of us will help you, whichever you would find, One among us seven will let you move ahead, Another will transport the drinker back instead, Two among our number hold only nettle wine, Three of us are killers, waiting hidden in line. Choose unless you wish to stay here for evermore, To help you in your choice, we give you these clues four: First, however slyly the poison tries to hide You will always find some on nettle wines left side; Second, different are those who stand at either end, But if you would move onwards, neither is your friend; Third, as you see clearly, all are different size, Neither dwarf nor giant holds death in their insides; Fourth, the second left and the second on the right Are twins once you taste them, though different at first sight. JK Rowling, Harry Potter and the Philosophers Stone, from chapter 16, Through the Trapdoor. The first thing to realise is that the puzzle is different for us than for Hermione. Hermione can see which bottle is smallest and which bottle is largest, and we cant. On the other hand, we know that the back bottle is at the right hand end of the line, and that the forward bottle is the smallest one, which, at the beginning, Hermione didnt. We also know that Hermione was able to solve the puzzle, at least for the two important bottles, which means that the total information available to her is consistent with only one solution for those bottles. For Hermione, the puzzle is to find out which bottles contain what. For us, it is to try to find out what the complete arrangement of potions was, and where the smallest and largest bottles were. Its also possible that, if we cant completely solve those, we can still find out where the forward potion was and what was in the largest bottle. We also need to make a couple of reasonable assumptions about wha...

Top 10 most common resume myths exposed

Top 10 most common resume myths exposed Finding that perfect job you’ve always strived for and building a successful career is a never-ending process which involves lots of different activities. Arguably, the most important aspect of your job search is building an impressive resume that will increase your chance of landing that dream job. There is plenty of information online about how you can write a resume, but the trouble is that lots of those articles perpetuate certain myths about resume writing, or are simply out of date. As a result, lots of candidates fail to get hired, despite having outstanding qualifications. In order to avoid making the same mistakes as everyone else, here are 10 most common resume myths you need to be aware of:Myth One: One-Page resumeThis one might make sense if you are fresh out of college. But, if you are an experienced professional that’s been in the business for a while, one page will probably not be enough to list all of your qualifications, job experience, and skills. Feel free to go over one page and include everything that you think is relevant.Myth Two: Include Your Entire Work HistoryWhile it’s important to provide a clear idea about your work experience, you don’t need to include every single job that you have ever worked. Focus on those jobs which are relevant to the job position you are applying for, and even then, focus on the last 10 years or so.Myth Three: Hide Your Work GapsConsidering the way the job market is these days, nobody will fault you for having work gaps inside your resume. Instead of hiding them, include them and provide a short explanation about each one in your cover letter. Also, volunteering can help you bridge those gaps and makes your resume look better.Myth Four: Provide a Detailed List of Your Duties for Each Job PositionYour future employers do not care about every single detail of your previous job. The only thing they are concerned about is how you can contribute to their company, as well as relevant pr ojects you have completed at your previous job, regardless of your job position or duties.Myth Five: Your Resume Needs to Be CreativeYou will come across different opinions on this one. It really depends on the company you are trying to apply with. Some are more liberal and like it when candidates think outside the box, while others are more conservative and don’t like unconventional resumes. It’s up to you to do the research.Myth Six: Your Photo Is Not NeededWhile it’s true that you will be hired based on your skills and qualifications, and not the way you look, you still should include a photo of yourself. If you don’t, you will leave a bad impression on the recruiters. Plus, we live in a visual age, so it’s only natural for your resume to feature your photo.Myth Seven: Form Doesn’t MatterOf course, what you put on your resume is essential, but it would be a mistake to neglect the form completely. Keep in mind that the recruiters go throug h hundreds of resumes for every job, and they are used to a particular resume structure.Myth Eight: Your Resume Should Contain Your Entire Professional and Personal HistoryYes, you definitely need to include all relevant information about yourself but your resume should not look like your autobiography. It should be more about your goals for the future, your abilities, and what you plan to do as far as your career is concerned.Myth Nine: Send the Same Resume to EveryoneSending out the same resume might save you some time, but it hurts your chances of being hired. It would be perfect if you could create a custom resume for every job opening so that it’s tailored to the needs of the company. Also, you will need to update the list of your previous jobs and replace the ones which are less relevant.Myth Ten: You Need to Keep at ItGetting a new job requires persistence, but that doesn’t mean you should email the companies you have applied with just days after. If they donâ⠂¬â„¢t call you right away, give it time and then reach out to them in a couple of weeks. If they decide not to hire you, ask for an internship. And if none of that works, you still have other companies. Besides, if you don’t have a job at the moment, you can use your free time to attend courses, volunteer, or master new skills which will help you enhance your resume.Now that you are no longer confused by 10 most common resume misconceptions it is the perfect time to write the ideal job application that will get you hired by your dream company. Start right away!About the author:Zoe Carter is a lifestyle blogger, digital nomad and editor at SuperiorPapers.com. She is always in search for innovative ideas for learning languages and developing writing skills. You can chat with her on Facebook and Twitter.

The Role of Computer Technology in the human race Research Paper

The Role of Computer Technology in the human race - Research Paper Example This ability to compute large amounts of data within very less time provided the basis of conducting analysis and comprehensive overall views of scenarios. Thus, computing assisted man immensely and was able to put to maximum use all the sources that were at hand to him. Literally speaking, Computer technology refers to the process of planning, constructing, designing and implementing a computer system. Since the basic meaning of ‘compute’ is calculate thus computing something was calculating it The History of computer technology can roughly be traced back to the year 1940 in which the first programmable computers were built for the very first time. The first computer ever built was the size of a typical modern bedroom and consumed power equivalent to that consumed by a couple hundred modern day computers. To give you the perception of the potential this computer was, think about the first generation IPhone. Yes, in fact the Phone was a significantly more powerful machin e than the first â€Å"supercomputer†. Back In those days, institutions had to dedicate a special room just for the computer lab server. The Temperature had to be on point ever single minute of the day or else the computer lab would become over heated. 1971 saw the advent of the microprocessor. The size of computers reduced considerably with this invention. The first Intel microprocessor had the name Intel 4004 associated with it. The advent of microprocessors then paved a very rapid way to the Personal Computers, Laptops and then eventually the present day tablets. Computer technology has excelled manifolds in the past seventy years; think about all the different features available on a modern day computer; you can email, draw, chat instantly with other people around the world, watch movies, download and listen to music, create your own music, build your own computer, design blueprints of the worlds most sophisticated buildings, you can do practically anything you desire on a modern day computer. Technology incorporated in present day computer CPU’s, memory, hard drive space, etc. is multiplying year by year without us even acknowledging how it is benefiting us. Engineers are constantly striving to figure out how to improve battery life, power consumption, and even most importantly, cost. For example, the Apple Ipad is the most user friendly tablet in the market and also the most advance when it comes to the components inside, yet the cost is only a few hundred dollars. Since its initiation the technology of computing devices has been of assistance and productivity for man. Specifically it may be said that this technology accompanies unimaginable horizons of positive aspects within it most of which are yet to be discovered and explored. Everywhere around us we see innumerable advantages of computer technology. May it be education, health or everyday use computer technology has been beneficial for man by extensive means. Though the advent of comp uter technology in the present times has primarily been extremely beneficial for mankind it does accompany certain drawbacks as well. These drawbacks may become potential hazards if not addressed with timely and appropriate measures. This perfectly comes in line with that technology behaves like a ‘double edged sword’ (Kurzweil) and, C. P. Snow, who is a renowned English physicist and novelist, said that, â€Å"Technology†¦is a queer thing. It brings you great gifts with one hand, and it stabs you in